Our Founder

Defying Age: The Inspirational Journey of our Founder Madhu, an Entrepreneur who started AltMilk at 60.

Introduction:

In a world where age is often seen as a barrier to new beginnings and entrepreneurial ventures, there are individuals who defy these stereotypes and prove that it’s never too late to pursue your passion. One such individual is AltMilk founder Madhu Bafna, who embarked on an inspiring journey to start her own plant-based food product company as she entered her golden years. We applaud Madhu’s entrepreneurial spirit, her motivations, and the challenges she faced along the way.

A Vision Takes Root:

Madhu is a deeply spiritual person, a devout Jain and a mother of two obsessed with healthy alternatives for herself and her family. She has always been on a constant lookout to add healthier substitutes to her diet. After realizing milk was extremely heavy on her digestive system which stemmed other gastric, gut & skin-related issues, she went searching for alternatives but couldn’t find one. So she decide to make the best plant-based milk herself and decided to share it with her community

She found herself drawn to the growing trend of plant-based eating. Recognizing the health and environmental benefits of such a lifestyle, Madhu envisioned creating high-quality plant-based products that would cater to the needs of health-conscious consumers. Despite her age, she believed that her experience would be invaluable in building a successful venture.

Overcoming Challenges:

Starting a new business is never without its challenges, and Madhu faced unique hurdles as a 60-year-old entrepreneur. Technology proved to be an area where Madhu needed to adapt. Embracing the digital landscape and learning about e-commerce and online marketing were crucial steps in establishing an effective presence for her plant-based milks.

Leveraging Experience:

While Madhu faced age-related prejudices, she also recognized the immense value of her experience. With decades of knowledge, she knew how to navigate challenges, build partnerships, and maintain high standards. Leveraging her network and reputation, she managed to secure partnerships with reputable suppliers, manufacturers, and distributors.

Moreover, Madhu’s experience gave her a unique perspective on the market, allowing her to identify gaps and opportunities. She meticulously researched and refined her product offerings to meet the demands of her target audience.

Conclusion:

Madhu’s remarkable journey as an entrepreneur starting a new company at the age of 60 serves as a powerful reminder that age should never limit one’s aspirations. Her determination, resilience, and passion for providing healthier and sustainable food options have led to the success of her business. Madhu’s story reminds us all that it’s never too late to make a difference and pursue our dreams, inspiring a generation to embrace their entrepreneurial spirit and follow their passions, no matter their age.